Microsoft buy an entire commercial break

As reported by Marketing Week (spotted on MCV), Microsoft have splashed the cash in a big way to promote their big casual hopes for Christmas. They’ve bought a whole ad break.

Next Saturday (November 14^th), chavs – er, viewers – who tune in to the UK version of The X Factor will find that an entire break will be used to promote Xbox 360 products. The main push seems to be for the newly introduced Sky Player, but the time will also be used to advertise Lips Number Ones, and DJ Hero.

“By taking up the entire ad break, we can really help to capture the imagination of both potential and existing Xbox users.” said UK Xbox marketing director Stephen McGill, before lighting a Cuban cigar with a thick wad of £50 notes. Possibly.

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